The Digital Workplace: Redefining Productivity in the Information Age
This whitepaper offers a business perspective on the future of information and knowledge-based work practices and technologies in organizations.
Feedback from industry insiders:
"Much of the discussion about digital workplaces does not actually get into the detail of what such a workplace will offer, and that is one of the many aspects of this report that I liked a great deal. ... There is an especially good section toward the end of the report about how to use a balanced score card approach to illustrate the value of information management. ... Overall, this is the best report I have seen so far on digital workplaces, and I would strongly recommend it to any organization. The presentation is excellent, with some very good charts and diagrams."
"An essential insight into the new world of work."
Digital Workplace Forum / Intranet Benchmarking Forum
"I highly recommend this report. It is based not simply on opinion and conjecture, but on solid research and facts. It will provide organizations with much needed evidence that their internal information systems and practices are in drastic need of an overhaul. It offers a solution which has the potential to fundamentally change the way work gets done in organizations."
Worldwide Intranet Challenge
"Knowledge work is the foundation of many organizations in the digital age. This report uncovers how we can reshape the view on productivity and transform knowledge into a valuable and sustainable asset. It is a MUST READ for decision makers and communications professionals!"
Author of the bestselling book "Erfolgreiches Social Media Marketing mit Facebook, Twitter, XING und Co."
"This report provides a comprehensive, thought-provoking view on the digital workplace and its impact on organizations. It offers both a broad strategic perspective and plenty of facts and figures. I strongly recommend this report to both executives and practitioners who will find it a valuable source of information and inspiration."
NetStrategy/JMC, author of "Digital Workplace Trends 2012"
"The biggest problem with intranets today is that they are primarily used for communication and are owned by communication. Therefore the potential for the intranet is not developed into a digital workplace and used to make organisations more efficiently. I welcome this report and hope that CEO's will read and understand, that the responsibility for the intranet does not belong in communication, IT or HR but in a department directly under the CEO with the sole purpose of making the organisation more efficient. This is much too important for the organisation to be suboptimised to lower positions in the hiearchy."
Kurt Kragh Sørensen
"Organisations need to act now on the problems highlighted in this report as work shifts to a digital workplace. Acting quickly and clearly now will gain organisations cost savings and competitive advantage. The longer the solution approaches presented are ignored, the higher will be the risk of failure and increased costs."
The Internet has reshaped industries, changed the way business is done and affected all areas of our lives. If the Internet were an industry sector, its weight on GDP would be larger than any of the industries of mining, utilities, agriculture, communication or education.
The same cannot be said for internal systems and practices in dealing with information, like for example intranets and the many other information management tools that exist in enterprises today. Their impact on organizations is in no way comparable to that of the Internet and the impact it has had on all aspects of human life and activity.
It therefore seems fair to say, that while mankind, as such, has definitely moved into the information age, organizations have done so only in very limited ways. This impacts productivity and performance in major ways and to a significant extent – even if not always visible to our eyes which typically still evaluate information-based work using the bygone standards of industrial age business orthodoxies.
With this in mind, the aims of this whitepaper are twofold:
Create awareness for the size of the problem that organizations have with information, today (and to highlight that no area of business is left unaffected by this phenomenon)"
- Outline a solution, which – unlike today’s approaches – has the potential to fundamentally change the way work, and especially the most relevant kind of work - information work - gets done in organizations
The target audience of this whitepaper reflects the true enterprise-wide nature of the future Digital Workplace. It includes CEOs, intranet managers, communication professionals as well as IT specialists and line of business managers in organizations of all sizes and sectors.
Table of Contents
- Executive summary
- The giant blind spot: productivity in information work
- “Information Mastery” is the Industry Automation of the 21st Century
- Information work as the new key success factor
- Time for a new strategy for “how to do work”
- A key resource literally unmanaged
- Employees are both expensive and bad search engines
- Overwhelming facts which affect your business performance
- Why current information management systems don’t come to the rescue
- The Digital Workplace: from vision to reality
- Organizational dimensions
- The scope of the Digital Workplace: the whole enterprise on your screen
- A framework for the Digital Workplace
- Work Performance Building Blocks
- Personal Performance
- Team performance
- Organizational performance
- Process Performance
- Generic Building Blocks
- Communication & Information
- Culture & Relations
- Foundational Building Block (Structures, Context & Services)
- Key aspects to consider when creating the Digital Workplace
- Context – the so far missing link
- The Universal Inbox
- The technical integration challenge
- Organizational und cultural considerations
- Business benefits
- Balanced Scorecards show the real value of information management
- Financial, customer-related, internal and knowledge-related gains
- Conclusion: Getting the new digital competitive edge
- What you can to today
- About this report
- About Infocentric Research
- About the Author
- PDF Version: free of charge
- Printed Version: 150.- CHF (incl. shipping and handling)
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